ABOUT ME

As a digital and content executive with a diverse background in the entertainment industry, my experience is vast and varied, bringing a trained eye to content, skilled ideation, and calculated risk-taking with each project. I have produced, written, and edited content for pure entertainment brands, health and green initiatives, health, fitness, and dance brands.

I manage creative and technical producers, writers, designers, social media managers, and talent. I work comfortably within and for large established brands and am equally intrigued by the challenges of creating and working on new projects (small or large), subjects, and portfolios.

I am fearless in creating new content and exploring opportunities, but at the same time, I am a skilled editor with an eye for perfection in creativity. I am well versed and socially responsible for all audiences, understanding and developing content specific to their need(s) and a project’s desired outcome.

VIEW MY LINKEDIN PROFILE

UNIVERSITY OF MIAMI

Coral Gables, FL

Bachelor of Science, Communication

Major: Broadcast Journalism & Political Science

Minor: Art

Master of Arts, Liberal Studies

DIGITAL WELLNESS, LLC August 2013 - December 2016

VICE PRESIDENT, CONTENT DEVELOPMENT & STRATEGY

Oversee, develop and manage the content development and strategy for the company’s products and customers, including The Biggest Loser Club, Bootcamp, Corporate Challenge and Community Challenge products in partnership with co-owners, NBC Universal and Endemol Shine North America, and both the Abby Lee Dance With Me and Abby Lee Dance Secrets products for The Abby Lee Dance Company. Manage a team of content producers, technical programmers, developers, and writers. Write and edit the daily Biggest Loser content, all talent scripts for use in all products and platforms.  Manage and direct an editor on all video content for use across multiple platforms, for both product and marketing purposes for all products. Pitch, develop and create all in-show integrations and spots for The Biggest Loser products on air that run in-season, on NBC. Work closely with all parties to ensure quality, compliance and brand representation with national health and fitness guidelines and necessary legal disclaimers for The Biggest Loser. Work hand-in-hand with our marketing and design team to ensure vision, brand and messaging consistency across all products. Work with PR Teams at NBC Universal, Endemol Shine North America, and talent representatives across all products to pitch and execute opportunities for publicity and marketing purposes. Review and analyze digital metrics to measure and evaluate site traffic, sales, and product performance. Work cross-functionally with our platform providers and owners on product roadmaps to influence and drive the direction of new technology. Digital Wellness, LLC (DW) is a media management and content company based in Los Angeles, CA with a small dynamic team of employees across the country and abroad.

NBC UNIVERSAL APRIL 2006 - JULY 2013

SUPERVISING PRODUCER

Supervising Producer, The Biggest Loser, Digital. Oversee the content & development strategy, as well as the re-launch of The Biggest Loser Club. Manage the development team and project managers, US-based and internationally, building and maintaining the domains. Manage and lead the specific product strategy, teaming with NBC’s Consumer Products team. Oversee the day-to-day design, creative, and UX for biggestloser.com. Coordinate, produce, and manage platform exposure through PR efforts, television integrations, and network marketing platforms with NBC and Shine America.

Supervising Producer, NBC.com, NBC Marketing & Digital Entertainment - Provide engaging content for our fans, extending a show’s brand/storyline into the digital space (online, tablets, mobile, Internet TV, social media, and beyond) – a full 360 experience. Manage a team of four producers (technical and creative). Set and execute the digital content strategy for several NBC Primetime and Late Night shows, including Community, Parenthood, Chuck, Smash, Fashion Star, and The Tonight Show with Jay Leno (and several others in development or on hiatus). Work with the network's programming team, the show’s writers, and talent to execute the strategy; scheduling shoots, writing content, and editing video. Pitch creative sponsorship opportunities to NBC Digital Sales. Manage the life cycle of a project through all phases of production from ideation to launch. Influence, define, and help set the strategy for full episode streaming to increase exposure, positively impact the company’s bottom line, and enhance the fan experience. Work closely with music services, legal, and business affairs on all necessary clearances for online and streaming usage. Give creative direction and input on all video edits and design creative for related digital content. Influence and help develop the overall digital marketing strategies for shows. Serve as a liaison on NBC Universal’s counsel for the “Green is Universal” and “Healthy at NBC Universal” initiatives. Pitch, influence, and foster the overall digital strategy within the department to support company-wide goals. Work hand-in-hand with our shows’ social media managers and publicists to plan, execute, and promote the relevant content to support overall marketing and content goals.

SENIOR CONTENT MANAGER

CONTENT MANAGER

CONTENT EDITOR

ENTERTAINMENT COORDINATOR to EVP, PRIMETIME PROGRAMMING

University of Miami  February 2002 – May 2005

Assistant Director, Undergraduate Admission

Recruit freshman class by organizing and presenting at information sessions for groups as large as 500 people on campus; travel to a variety of states to visit high schools, attend college fairs/nights, conduct large presentations; manage and execute the Alumni Recruitment Network for the United States and aboard; assist with volunteer student organizations that focus on recruitment efforts; coordinate all aspects of the College Counselor Conference for 100 attendees including all event management aspects; assist in planning and implementation of the SACAC Dry Run conference for 2003 and 2004; approximately 7-10 weeks of travel per year.